Depending on what your audio-visual sales concept is, you may or may not use the information in this chapter.  But many of the best audio-visual concepts do involve video recording, even if it's just a quick product demonstration or a testimonial clip tucked into the midsection of your sales page.  So even if you don't think you'll use this information with your current page, it's not a bad idea to quickly browse this information anyway.  If nothing else, you may get a few good ideas for a more elaborate direct sales site in the future.

 

Table Of Contents 

YOUR RECORDING SETUP  4 

CAMERAS: DOS AND DON'TS 4 

THE FACE OF YOUR PRODUCT 7 

LIGHTING 9 

NOTES ON CHROMA-KEYING  10 

PREPARATION FOR EDITING  12 

THE TRUTH ABOUT EDITING  14 

FUNDAMENTALS OF GOOD EDITING  14 

MORE EDITING TIPS FROM THE WEB  18 

ADVANCED EFFECTS AND WHEN TO USE THEM  18 

SOLUTIONS FOR CREATING ADVANCED EFFECTS  21 

ZS4  22 

Transparent Video Effects  22 

PAGE SETUP  24 

PLACEMENT ISSUES  24 

The Front Page Solution  25 

The Embedded Video Solution  28 

Autoplaying  30 

Side Pages: Yes Or No?  31 

WHERE SHOULD AV CONTENT GO IN THE CODE?  33 

GETTING YOUR CONTENT ONLINE  36 

FLASH CONTENT  37 

STREAMING MEDIA  39 

DIRECT DOWNLOAD  42 

GOING LIVE!  45 

TESTING  45 

LAUNCH ISSUES  47 

THE MOST IMPORTANT RULE OF YOUR LAUNCH  49 

you have a job that allows you to make videos and publish them yourself.  There are plenty of aspiring screenwriters out there who'd kill to do what you're doing for the benefit of increased sales. 

 

Master Resell Rights License

[YES] Can sell and keep 100% of the sales

[YES] Can edit the sales letter and graphics

[YES] Can be bundled into another paid package and sell at a higher price

[YES] Can be used as a bonus to another product you are selling

[YES] Can be added into a membership site

[YES] Can pass on the Resell Rights privilege to your customers

[YES] Can pass on the Master Resell Rights privilege to your customers

[YES] Can be given away for free

[NO] Contents of the product can be edited, modified or altered

[NO] CANNOT be sold with private label rights

No Liability

Under no circumstances will the product creator, programmer or any of the distributors of this product, or any distributors, be liable to any party for any direct, indirect, punitive, special,incidental, or other consequential damages arising directly or indirectly from the use of this product This product is provided "as is" and without warranties.