Video marketing is not actually new. Regardless of what you’ve heard and regardless of how much hype there is in video SEO, video conversions, or video sales pages, video marketing as a whole is not exactly a new phenomenon. Video has always been around. In fact, its marketing potential has always been apparent to a lot of online marketing professionals. You only need to go back to the days of RealPlayer to understand the hype surrounding video marketing even back then.

 

The truth is video marketing’s promise has always been well known, but what makes today so different is the fact that we now have the technology to deliver on these promises. People have always been talking about how awesome video marketing could be, but it was all just theory. It was all just speculation, opinion, and the facts were not there. The technology was just simply lacking. 

 

Table of Contents

Introduction

Chapter 1: Video marketing – An Overview

Chapter 2: Video marketing made Effective

Chapter 3: Let your competitors do your video marketing homework for you

Chapter 4: Video Marketing Essentials

Chapter 5: Different Types of Video Marketing

Chapter 6: Article-to-Video Marketing: Is It Right for You?

Chapter 7: Video Creation Tools: Things to know

Chapter 8: Slideshow Creation Tools: Are They Right for You?

Chapter 9: Personality-Focused Videos

Chapter 10: Marketing Videos on Social Media

 

Thanks to four major changes, video marketing has become the killer app. It’s always been the once and future king of marketing, but now it is probably wearing its crown thanks to the rise of high-speed yet cheap wireless data transmission. You can actually watch videos on your mobile phone without having to spend an eternity waiting for the video to download completely.

 

We also have high quality decoding and coding technology that is standardized. In other words, regardless of what device you are watching a video on and regardless of which website you’re viewing, the images will be crisp and the sounds will be crystal clear.

Another technological breakthrough that we have now, involves the price of storage. You have to understand that the video that you’re watching has to be stored somewhere. It has to reside on a series of hard drives. That’s not free. Thanks to modern technology, storage prices have really crashed through the floor. On top of that, the service that people offer to host websites has become cheaper and cheaper.

...and much, much more!

 

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