Ultimate IM Dictionary

This product contains the following contents:

AD BLOCKING- The blocking of Web advertisements, typically the image in graphical Web advertisements. There are claims that download time improved considerably by blocking slow-loading banners and buttons. Consequently, ad blocking might actually encourage more aggressive forms of generating revenue. If legitimate Web advertising is eliminated, content sites will feel the pressure to sacrifice editorial integrity by using sneaky advertorials, charge subscription fees for content... or be forced out of business....

B2B- Business that sells products or provides services to other businesses. While business-to-business activity exists both online and offline, the acronym B2B has primarily been used to describe the online variety....

CALL TO ACTION (CTA)- A part of the marketing message that attempts to persuade a person to perform a desired action.
A call to action aims to persuade a visitor to perform a certain act immediately. Some common examples of CTAs are "Buy Now!" and "Register Today!" The call to action is intended to improve the market's response rate to the ad copy, as its absence may cause a visitor to forget about the ad and move on to other things....

DATA TRANSFER- The total amount of outbound traffic from a website (excluding email), typically measured in gigabytes (GB).  Data transfer is often confused with another term – bandwidth. The difference between bandwidth and data transfer is that bandwidth is a rate and data transfer is a total.  Note: Many hosts use the terms bandwidth and data transfer interchangeably, referring to a monthly data allowance as bandwidth....

E-COURSE- A series of online lessons or e-mails that teaches or provides you with information on a specific topic. In other words, it’s a course that is conducted over the Internet....

FACEBOOK- A social networking site located at facebook.com. Facebook is the largest social networking site in the world, with 750+ million active users as of July 2011. Following its rise to popularity, marketers can utilize this site to reach people by using direct Facebook advertising or by non-advertising avenues (social media marketing and/or content marketing)....

GEO TARGETING- A method of detecting a website visitor's location to serve locationbased content or advertisements. A website visitor’s location can be detected by the computer’s IP address. The first three digits of an IP address corresponds to a country code, while the succeeding digits often refer to specific areas within that domain....

HITS- The number of file requests for your website where even images and index page also count as single hits. It is not a good way to measure the amount of traffic to your website....

IM- It is the acronym for Internet Marketing and means marketing products or services online to make money....

JAVASCRIPT- A type of programming language used in web pages to give it interactive components and it is usually shorter and more powerful than coding only in HTML....

And More....

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