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July 2009 Product

The WOW Effect

The WOW Effect

Binsightful and helpful tips, tricks, and tactics to help five your business the WOW factor:

 
1. Professional looking and professionally functioning websites are essential. Don’t simply use a template-style, generic website to sell your products. Today’s Internet savvy shoppers know what a polished website looks like, and they are much more likely to buy from them.
 
2. Come up with a creative tagline. Many companies use taglines as a method for people to remember their name. For example, the cereal Wheaties is known as the “breakfast of champions.” The breakfast of champions part of the brand name is simply the brand’s tagline, but it is widely recognized and makes that particular type of cereal stand out.
 
3. WOW them with your logo. A logo really does have an impact on the way people perceive a business. Something that is colourful, not too overwhelming, yet creative is what you want. A company name is there to do its job, but nothing has quite the impact like a cool logo.
 
4. Market outside the box. Don’t just offer your customers emails with coupon codes. Think of some new, creative ways to send them special offers. Whether it’s through charity donations, fundraisers, or a word of mouth campaign, there are ways to get people to make purchases without using traditional methods. 
 
5. Stay fresh. Don’t ever let your website get dull or stay full of old inventory. Try to update your items and products as much as possible. If the business is only offering one thing or is offering a service, then try to take new approaches to the website every couple of months. 
 
6. Viral videos mean massive sales. So many brands and companies today have opted to use viral videos as a means to get new business (take the Burger King franchise for example). Come up with a cool new video, whether it’s funny or just plain outrageous, and then distribute it on the web.
 
7. Social media works. Websites like Twitter, Facebook, and MySpace work wonders for businesses. Get your name out there by becoming friends with customers on these sites. You can use the social media networking websites to help spread the word, announce sales, and launch contests.
 
8. Blog, blog, blog. Blogging is a super-effective way to get people involved in what is happening with your company. Post an updated blog on the home page and watch how quickly people will respond.
 
9. Be there. Customers want to deal with businesses that have someone there for them whenever they need them. Whether it’s through live chat, personal email correspondence, or by telephone, customer service is the key to success, hands down.
 
10.Positive attitudes work. While it might seem as if things can get overwhelming most days, maintaining a positive attitude is a must. Whether it’s with employees, your business partner, or just with yourself, try to be as positive as you can.
 
11.Make the benefits clear. Don’t just say, “hi, we’re the Acme Company and we sell widgets.” Customers can get just about any item anywhere they want to. But by defining the actual benefits of that item, people feel much more confident in sticking with you.
 
And much more...
 
Master Resell Rights License
 
[YES] Can sell and keep 100% of the sales.
[YES] Can edit the sales letter and graphics.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be added into a membership site.
[YES] Can pass on the Resell Rights privilege to your customers.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free.
[NO] Contents of the product can be edited, modified or altered.
[NO] CANNOT be sold with private label rights

 

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