The Ultimate Copywriting Handbook

If you're like most Internet marketers, you wouldn't hire a copywriter for most of your projects—and for good reasons, too. First, you know that most of your projects are simply too small to bring in a high-powered copywriter and pay them $50-100 per page. And second, few others know your product and your market as well as you do.

No matter how hard you try to convey important points about your product to the copywriter, you know you'll lose something in translation.
So what can you do? Your first option is to continue to write sub-par copy for most of your sales letters; and simply hope that it will do the trick. However, if you're more realistic with yourself, you'll probably quickly see the problem with doing this—namely, that you're leaving hundreds or even thousands of dollars on the table every time you create a sales page that converts 1%, rather than 2% or 3%.
And this is precisely why you must learn the art of copywriting: it will not only save you money, but it will also ensure that you have a master copywriter working on every project you initiate.

In this ebook, I hope to help you develop a robust, powerful set of copywriting strategies. I will not only show you how to improve your writing and your sales skills, but I will also give you a step-by-step, 30-day outline that you can use to guide you through the process.

Basic Skills

Above all else, mastering basic writing skills is important. No matter how persuasive you are verbally, if you cannot put those words into clear, thoughtful, grammatically correct writing, your arguments may prove more off-putting than enticing. And this is precisely why I recommend developing your basic writing skills before you try to delve deep into copywriting and other forms of sales writing.

How to Improve Your Writing Skills

Good Grammar is the Minimum

When it comes to copywriting, no one is going to be impressed by your good grammar. In fact, no one will notice your grammar at all unless it is bad- And this is precisely why it is important to think about good grammar being the starting point for any sales letter—not a lofty goal to achieve.

If you have a weak background in writing, there's a good chance you are frequently making grammatical errors that most readers perceive as a poor reflection on you. For instance, you might use sentence fragments often; or you might have subject-verb agreement issues. Either way, you are probably repeating these mistakes again and again without even noticing it.

Master Resale Rights License Terms:

- Yes can be sold
- Yes can sell resale rights or m aster resell rights
- You can add the product into your product bundle or package and sell for a higher price
- Yes can be added to a paid m em bership site
- You CAN give the product away for FREE

- You CANNOT offer the product as a bonus to another product you are selling. However, you can offer other bonuses to this product when selling
- You CANNOT sell the product on auction sites such as eBay. com
- You CANNOT use nor sell this product in a dim e sale event,
Under any circumstances at all. An event that constitutes a dim e sale is one whereby the product starts selling at a very low price and increases every dim e after a certain time frame or with every purchase using the dim e sale script