WHAT IS TWITTER, AND WHY SHOULD YOU BE INTERESTED IN IT?   

Why indeed?  Isn’t it just another social networking site?  

I think it is a little more than that.  It IS a way of networking with other people, that much is true, but you could also call it a phenomenon.  Sharing knowledge, advice, updates and much more in just 140 characters is a challenge that thousands of new people are taking up every single day.  Twitter has hit the headlines more and more in recent times, and revealing just a few of the stories that have been published should give you an idea of just how important this site can be to you.  

When the Presidential race was on, both candidates were making good use of Twitter to garner support for their campaigns.  Barack Obama is still the most followed person on the whole of Twitter… although he hasn’t been tweeting much since he started running the country.  He still has well over 600,000 followers at the last count however.  

 

TABLE OF CONTENTS 

 

TABLE OF CONTENTS .............. 2 

INTRODUCTION ........... 3 

WHAT IS TWITTER, AND WHY SHOULD YOU BE INTERESTED IN IT? ................ 3

 1 WHAT DO YOU DO WHEN  YOU’VE JOINED? ......... 5

 FILLING OUT YOUR BIO ........... 5

 WHY YOU SHOULDN’T PROTECT YOUR UPDATES ......... 7

 UPLOADING YOUR PICTURE ................ 7 

 DESIGNING YOUR PAGE .......... 8

 START TWEETING! .................. 9 

2 UNDERSTANDING  YOUR HOME PAGE ................ 11

 FOLLOWING ............... 11

 FOLLOWERS ............... 11

 UPDATES ................... 12

 @USERNAME.............. 12

 DIRECT MESSAGES ................ 13

 FAVORITES ................ 13 

3 USING TWITTER FOR MARKETING PURPOSES ....... 15 

THE FIRST RULE OF MARKETING ........ 15 

WHO ARE YOU MARKETING TO? ......... 16

 HOW TO FIND PEOPLE TO FOLLOW ................ 18

 HOW DO YOU MAKE SURE YOU DON’T LOSE FOLLOWERS? ..... 21

 HASHTAGS ................ 23

 KEYWORDS ................ 24

 ADVERTISING YOUR TWITTER STATUS ELSEWHERE TO GET EVEN MORE FOLLOWERS ............... 25 

CONCLUSION: ............ 27  

ESTABLISHING A PRESENCE  ........... 27 

 

And celebrities are using the site more and more too – to connect with their fans, promote their careers and much more besides.  Some of these have been proved to be fake, but there are plenty of real celebrity Twitter users out there too.  

The British comedian, actor and writer Stephen Fry has the second biggest number of followers on the site.  He often responds to messages and takes part in conversations as well.  American actress Demi Moore proved that Twitter can be much more than just another social networking site by helping to prevent an apparent suicide bid by another user. 

 

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