Many marketers and businesses seem frightened to launch Pay Per Click (PPC) campaigns. Some are put off because they think that it can turn into an expensive advertising campaign. Others feel overwhelmed by the prospect of researching keywords and creating an advertising strategy. However, PPC can be a very effective marketing tool and is really nothing to be frightened of.

If you have similar thoughts, don't worry. While it does have a learning curve, PPC marketing isn't as difficult as it may seem.

 

What Is Pay Per Click

As its name suggests, pay per click is a method of advertising where internet marketers pay a cost for each time their ad is clicked in search engine results.

This method can guarantee marketers that their sites show up in the search engines, as opposed to using SEO (search engine optimization) to get organic traffics. It also increases the likelihood that their site will receive more visitors as paid search results are always at the top of all related keyword SERPS (search engine result pages).

The fee is determined by a bidding system on specific keywords and phrases. Obviously, the more popular a keyword or search phrase is, the more expensive the cost will be. In general, keywords in the finance sector are the most expensive, with some keywords costing around $50 per click! Don't let that put you off, bidding on a keyword generally starts around $0.05 per word.

 

TABLE OF CONTENTS

Introduction . 

What Is Pay Per Click .

ROI  

Pay Per Click Versus SEO And Organic Traffic  

Cost . 

SEO 

PPC  

Traffic . 

SEO  

PPC  

Results  

SEO  

PPC  

Top 5 PPC Platforms  

Google Adwords . 

Bing . 

Facebook  

Twitter  

Instagram 

PPC: Goals And Purposes  

Drive More Traffic  

Balanced Search Results . 

Brand Building  

PPC: Campaign Goals  

SMART Campaign Goals . 

Planning Your Campaign . 

1. Identify Your Audience And Goals . 

2. Decide On Which Search Engine  

3. Keywords  

4. Write Engaging Ads  

5. Landing Pages . 

Precautions For Beginners  

2016 PPC Best Practices  

Be Prepared To Spend More On Advertising .

Target "Bottom Of The Funnel Keywords"  

Video Advertising . 

Diversify Ad Channels . 

Personalize Ads  

Conclusion . 

 

Master Resell Rights License

[YES] Can sell and keep 100% of the sales.

[YES] Can edit the sales letter and graphics.

[YES] Can be bundled into another paid package and sell at a higher price.

[YES] Can be used as a bonus to another product you are selling.

[YES] Can be added into a membership site.

[YES] Can pass on the Resell Rights privilege to your customers.

[YES] Can pass on the Master Resell Rights privilege to your customers.

[YES] Can be given away for free.

[NO] Contents of the product can be edited, modified or altered.

[NO] CANNOT be sold with private label rights

No Liability

Under no circumstances will the product creator, programmer or any of the distributors of this product, or any distributors, be liable to any party for any direct, indirect, punitive, special,incidental, or other consequential damages arising directly or indirectly from the use of this product. This product is provided "as is" and without warranties.