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Sept 2018 Product

The Exert Guide To Pay Per Click Search Engine Marketing

The Exert Guide To Pay Per Click Search Engine Marketing


Many marketers and businesses seem frightened to launch Pay Per Click (PPC) campaigns. Some are put off because they think that it can turn into an expensive advertising campaign. Others feel overwhelmed by the prospect of researching keywords and creating an advertising strategy. However, PPC can be a very effective marketing tool and is really nothing to be frightened of.
If you have similar thoughts, don't worry. While it does have a learning curve, PPC marketing isn't as difficult as it may seem.
 
What Is Pay Per Click
As its name suggests, pay per click is a method of advertising where internet marketers pay a cost for each time their ad is clicked in search engine results.
This method can guarantee marketers that their sites show up in the search engines, as opposed to using SEO (search engine optimization) to get organic traffics. It also increases the likelihood that their site will receive more visitors as paid search results are always at the top of all related keyword SERPS (search engine result pages).
The fee is determined by a bidding system on specific keywords and phrases. Obviously, the more popular a keyword or search phrase is, the more expensive the cost will be. In general, keywords in the finance sector are the most expensive, with some keywords costing around $50 per click! Don't let that put you off, bidding on a keyword generally starts around $0.05 per word.
 
TABLE OF CONTENTS
Introduction . 
What Is Pay Per Click .
ROI  
Pay Per Click Versus SEO And Organic Traffic  
Cost . 
SEO 
PPC  
Traffic . 
SEO  
PPC  
Results  
SEO  
PPC  
Top 5 PPC Platforms  
Google Adwords . 
Bing . 
Facebook  
Twitter  
Instagram 
PPC: Goals And Purposes  
Drive More Traffic  
Balanced Search Results . 
Brand Building  
PPC: Campaign Goals  
SMART Campaign Goals . 
Planning Your Campaign . 
1. Identify Your Audience And Goals . 
2. Decide On Which Search Engine  
3. Keywords  
4. Write Engaging Ads  
5. Landing Pages . 
Precautions For Beginners  
2016 PPC Best Practices  
Be Prepared To Spend More On Advertising .
Target "Bottom Of The Funnel Keywords"  
Video Advertising . 
Diversify Ad Channels . 
Personalize Ads  
Conclusion . 
 
Master Resell Rights License
[YES] Can sell and keep 100% of the sales.
[YES] Can edit the sales letter and graphics.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be added into a membership site.
[YES] Can pass on the Resell Rights privilege to your customers.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free.
[NO] Contents of the product can be edited, modified or altered.
[NO] CANNOT be sold with private label rights
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Under no circumstances will the product creator, programmer or any of the distributors of this product, or any distributors, be liable to any party for any direct, indirect, punitive, special,incidental, or other consequential damages arising directly or indirectly from the use of this product. This product is provided "as is" and without warranties.

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