The first step to any successful Google campaign is research. The very first thing you should do is create a list of terms that describes your product or service. For this part, don't think locally.

Just think about general terms that people could use to find your business in Google. A couple examples might make this easier.

You own a landscaping company: Landscaping, landscaper, yard work, gardener, gardening etc...

You own a day spa: Spa,day spa, hairdressers, massage, pedicures etc...

Take this time now to make a list of as many "keywords" you can think of. All of these terms you come up with, will be known as

keywords from now on. Try to make this list as long as you can, and make sure to keep a copy of it because you will need it later.

If you are feeling stuck, just think about the services or products that your company offers. That is the perfect place to start when thinking about keywords.

***NOTE*** Remember no local terms yet. Don't include your city or area in the terms you are currently brainstorming.

 

STEP TWO

Last time we talked you were working on a list of keywords, terms that people would use to find your business online. By now you should have a pretty good list. Let's take that list and expand it.

I want to introduce you to the Google adwords tool. This tool will give you an approximation on how many times your terms are searched per month (plus a bunch of other information). First step is to visit:

https://adwords.google.com/select/KeywordToolExternal

You will be brought to a page where you can enter your keywords. You can add them all line by line into the box that is titled "Word or Phrase". You can leave the website field blank.

Underneath the box where you enter your keywords, is a check box. Check this if you want to limit the results to only terms that include the keywords you have entered. If you have a big list you can check this, if you struggled to think about keywords, leave this box unchecked and it might come up with some great ideas you didn't even think of. Once you have your list entered and the box checked (or not), enter the security code and click search. Once you do that you will get a list of keywords.

 

Click on "local monthly searches". This will sort the keywords by how many searches they get in your country. These numbers will be pretty high.

***NOTE***This is why we didn't include any local search terms. Many times these terms won't even show up in the rankings, even though they are getting searched. It really depends on the size of your local area. Now that you have this list in order of local searches, make a note of the top ten or so terms. In fact, export the whole list as a CSV (or other) file. You will be able to make use of this later on. Just click on "download" it can be found at the top left of the keyword list.

 

STEP THREE

In the last step we used Google Adwords to sort a list of keywords in order of how much they are searched. We kept this list general (not local) because we wanted to have enough search results to properly rank them. In this next step, we quickly localize these terms.

 

And much, much more ...

 

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