Blog is short for weblog. A weblog is a journal that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.  

Ok, so what about pinging? Originally, a ping was a program that bounced a request off of another computer/server over a network or the Internet to see if the remote computer was responding. That same program is now used as a method of informing others that your blog exists and also let’s them know when a new post has been made. 

 

Table of Contents 

Foreword.5

Introduction

Just What Is Blogging and Pinging???

Why Is Blogging and Pinging The Newest Marketing Tool?

What Do The Spiders See?

Simple Steps Lead to Big Results

Chapter 1: Creating Your Blog

Step1: Go To Blogger.com

Step 2: Create an Account

Step 3: Naming Your Blog

Step 4: Choosing a Template18 Step 5: Creating a Test Post

Chapter 2 – Making Your Blog Settings Count

Why Settings Matter 

Step 1: The Settings Tab

Step 2: Settings – Publishing Tab

Step 3: Settings – Formatting Tab

Step 4: Settings – Comments Tab

Step 5: Settings – Archiving Tab

Step 6: Settings – Site Feed Tab

Step 7: Republish

Chapter 3: Creating a Yahoo Account

Why A Yahoo Account Is Needed

Step 1: Create Your Yahoo ID and Password

Step 2: Security, Customization, Verification, and Terms of Service

Chapter 4 – Yahoo and Your Blog RSS Feed

What Is An RSS Feed?

Why Use the Yahoo RSS Feed?

Subscribing to Your Blog

Chapter 5 – Blog This!

What is BlogThis!?

Installing BlogThis!

Using BlogThis!

Chapter 6: Pinging Yahoo

Pinging – The Next Step

Step 1: Changing the Code

Step 2: Creating a Yahoo Ping

Chapter 7: Pinging Other Search Engines

Creating a Technorati Ping

Using Ping-O-Matic

How Do You Know If It Is Working?

Chapter 8: Using Business Blogs Instead of Websites

Blogs Vs. Websites For Small Business

Your Business Blog’s Name and URL Matter

Finding the Right Key Words

Choosing a Title

Creating a URL That Works

Your Business Blog’s Content

Pinging Your Business Blog

Chapter 9: Tips and Tricks

Tips For Blog and Ping Blogs

Tips and Trick for Business Blogs

Changes to Your Business Blog Template

Change Editor

Adding Links

Change About Me

Changes to Your Business Blog Settings

Conclusion

Appendix 1 - Blogging Submission Sites

Appendix 2 – Weblog Providers

Appendix 3 – Photo Blog Software 

 

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[YES] Can edit the sales letter and graphics

[YES] Can be bundled into another paid package and sell at a higher price

[YES] Can be used as a bonus to another product you are selling

[YES] Can be added into a membership site

[YES] Can pass on the Resell Rights privilege to your customers

[YES] Can pass on the Master Resell Rights privilege to your customers

[YES] Can be given away for free

[NO] Contents of the product can be edited, modified or altered

[NO] CANNOT be sold with private label rights

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