Jan 2010 Product
The A-Z Of Super-Effect SalesPages
Launching your own product or service which you plan to sell on the internet is never particularly easy. There seems to be a million and one tasks that need to be addressed and overcome as part of the product creation process. After that, you have to bring it to the market and this is not even taking into account the myriad jobs that creep up on you unexpectedly and much more........
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The product creation process and where your sales page fits in: For most online marketers who create their first product or service, the process of doing so is a step-by-step progression. And whilst the nature of this progression will vary from individual to individual and business to business, the most common structure of this process would probably read something like the following and much more........
There are many different types of sales letters: Until relatively recently, there were really only two types of sales letters that marketers used to promote digital products online. However, over the last couple of years, the boundaries have become increasingly blurred by the ever expanding range of different features that marketers are using in their sales materials and much more........
You must ‘talk their language: The primary purpose of your sales letter is to communicate a message to anyone who views it. And whilst there will be minor variations on this theme, the general message that you are trying to communicate is that your product or service is something that your site visitor must have and much more........
Basic page construction: If you are going to build a long copy sales letter page, the first thing that you need is a web page editor, a program with which you can construct that page in the correct way and much more........
Checking the validity of your page: One thing to understand about using a WYSIWYG editor like NVU however is that they are not always perfect. Sometimes, the HTML code that they generate when you are creating a web page is not as „neat‟ as it should be which can lead to errors when your page loads into an individual visitors web browser and much more........
Search engine optimization considerations: As suggested in the previous chapter, every image that you include on your site must have alternate text added to it because doing so make it easier for the search engine robots to understand what your site is about. This is a critical element of creating a successful sales letter which is generally known as search engine optimization (SEO) and much more.......
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