Oct 2023 Product
The 6 Figure List
The Ultimate Marketing Plan, copywriter and marketing consultant Dan Kennedy said:
“Personally, I detest planning. I’ve got the classic entrepreneurial nature— Ready? FIRE! Aim.’ Plan? Geez. Let’s just go sell something.”
I can certainly relate. That entrepreneurial spirit has always been in my blood, too.
Sure, I had the standard lemonade stand when I was a young child. But I later opened a stamp and coin “shop” in my basement at the ripe old age of 11…complete with “billboard” signs across my neighborhood. Once I cleared my “inventory,” it was onto the next project.
TABLE OF CONTENTS
INTRODUCTION ............................................................................... 6
READY? FIRE! AIM. ................................................................................................ 6
WHY A MARKETING SYSTEM? .................................................................................. 8
YOUR MARKETING UMBRELLA AND HOW IT INFLUENCES EVERYTHING ....................... 12
MORE THAN JUST ADVERTISING ............................................................................. 14
WHY THIS SYSTEM? .............................................................................................. 19
THE MARKETING FUNNEL SYSTEM: OVERVIEW ....................... 24
PARETO’S PRINCIPLE: THE 80/20 RULE ................................................................... 24
WELCOME TO THE MARKETING FUNNEL .................................................................. 27
BEFORE THEY BUY: YOUR LEAD GENERATION SYSTEM ............................................ 32
AFTER THEY BUY: YOUR OPPORTUNITY FOR BIGGER PROFITS AND MORE! ............... 34
ANTICIPATING THEIR NEEDS AND REDUCING SUPPORT TICKETS ............................... 35
THE IMPORTANCE OF TESTIMONIALS AND FEEDBACK ............................................... 35
ASK THEM FOR REFERRALS AND MAKE IT WORTH THEIR WHILE .............................. 36
EXCEED THEIR EXPECTATIONS WITH UNANNOUNCED BONUSES ............................... 36
EMAIL TEMPLATES – PRE-SALES ............................................... 38
EMAIL #1 – SENT INSTANTLY UPON CONFIRMATION ................................................. 38
EMAIL #2 – SENT AFTER 1 DAY .............................................................................. 43
EMAIL #3 – SENT ON DAY 2 ................................................................................... 47
EMAIL #4 – SENT ON DAY 4 ................................................................................... 48
EMAIL #5 – SENT ON DAY 6 ................................................................................... 51
EMAIL #6 – SENT ON DAY 7 ................................................................................... 54
EMAIL #7 – SENT ON DAY 10 ................................................................................. 57
EMAIL #8 – SENT ON DAY 12 ................................................................................. 65
EMAIL TEMPLATES – POST-SALES ............................................. 69
EMAIL #1 – SENT IMMEDIATELY .............................................................................. 69
EMAIL #2 – SENT AFTER 2 DAYS ............................................................................ 71
EMAIL #3 – SENT AFTER 5 DAYS ............................................................................ 72
EMAIL #4 – SENT AFTER 9 DAYS ............................................................................ 77
EMAIL # 5 – SENT AFTER 14 DAYS ......................................................................... 80
PRE-LAUNCH NOTIFICATION SEQUENCE .................................. 82
EMAIL # 1 – SENT IMMEDIATELY ............................................................................. 82
EMAIL #2 – SENT AFTER 2 DAYS ............................................................................ 84
EMAIL # 3 – SENT AFTER 3 DAYS ........................................................................... 88
EMAIL # 4 – SENT AFTER 6 DAYS ........................................................................... 90
EMAIL # 5 – SENT AFTER 10 DAYS ......................................................................... 93
EMAIL # 6 – SENT AFTER 12 DAYS ......................................................................... 95
EMAIL # 7 – SENT AFTER 15 DAYS ....................................................................... 103
INSTANT OPT-IN SURGE: HOW TO GET QUALIFIED LEADS
SUBSCRIBING TO YOUR LIST IN RECORD NUMBERS ............ 106
INTRODUCTION .................................................................................................... 106
WRITING AND PUBLISHING ARTICLES .................................................................... 107
POSTING TO FORUMS .......................................................................................... 113
PROMOTE WITHIN YOUR PRODUCTS ..................................................................... 117
JOINT VENTURES................................................................................................. 118
FINDING JV PARTNERS ........................................................................................ 119
HOW TO DRAMATICALLY IMPROVE YOUR DOUBLE OPT-IN RATES ............................ 125
OFFLINE MARKETING ........................................................................................... 127
IMPROVING YOUR OPT-IN CONVERSIONS .............................................................. 132
FOCUS ON THEM, NOT YOU ................................................................................. 133
EMPHASIZE BENEFITS, NOT FEATURES ................................................................. 134
PUSH THEIR EMOTIONAL HOT BUTTONS ................................................................ 135
INCORPORATING PROOF AND BELIEVABILITY .......................................................... 137
THE UNIQUE SELLING PROPOSITION (USP) ........................................................... 140
THE HEADLINE .................................................................................................... 142
THE MORE YOU TELL, THE MORE YOU SELL ......................................................... 144
WRITE TO BE SCANNED ....................................................................................... 145
THE STRUCTURE OF AIDAS ................................................................................. 146
CONCLUSION ...................................................................................................... 147
“Learn from the mistakes of others. You can’t live long enough to make them all yourself.”
For Halloween, I’d stage my own haunted house. For a dime (later a quarter), kids could wander through my labyrinth of terror, complete with props and “actors” in costumes.
Sometimes when I was bored I’d do things like set up an obstacle course and dare the neighborhood kids to try to get through it. They’d win a prize if they could do it, but it would cost them some spare change up front. In retrospect I
was pretty lucky no one got hurt. When I saw the older kids selling candy for their school or some other event, I came up with the bright idea to buy a bunch of candy at the store for cheap and sell it at a higher cost, earning a profit. That might have worked,
except I ended up eating most of my “profits.”
And much, much more!
Master Resell Rights License
[YES] Can sell and keep 100% of the sales
[YES] Can edit the sales letter and graphics
[YES] Can be bundled into another paid package and sell at a higher price
[YES] Can be used as a bonus to another product you are selling
[YES] Can be added into a membership site
[YES] Can pass on the Resell Rights privilege to your customers
[YES] Can pass on the Master Resell Rights privilege to your customers
[YES] Can be given away for free
[NO] Contents of the product can be edited, modified or altered
[NO] CANNOT be sold with private label rights
No Liability
Under no circumstances will the product creator, programmer or any of the distributors of this product, or any distributors, be liable to any party for any direct, indirect, punitive, special, incidental, or other consequential damages arising directly or indirectly from the use of this product This product is provided "as is" and without warranties.
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