Twitter is not just for the rich and famous – although judging by the number of stories along those lines that have been hitting the headlines recently, you may wonder. 

 

TWITTER,a way of networking with other people, that much is true, but you could also call it a phenomenon.  Sharing knowledge, advice, updates and much more in just 140 characters is a challenge that thousands of new people are taking up every single day.  Twitter has hit the headlines more and more in recent times, and revealing just a few of the stories that have been published should give you an idea of just how important this site can be to you.  

 

When the Presidential race was on, both candidates were making good use of Twitter to garner support for their campaigns.  Barack Obama is still the most followed person on the whole of Twitter… although he hasn’t been tweeting much since he started running the country.  He still has well over 600,000 followers at the last count however.  

And celebrities are using the site more and more too – to connect with their fans, promote their careers and much more besides.  

 

Some of these have been proved to be fake, but there are plenty of real celebrity Twitter users out there too.  

The British comedian, actor and writer Stephen Fry has the second biggest number of followers on the site.  He often responds to messages and takes part in conversations as well.  American actress Demi Moore proved that Twitter can be much more than just another social networking site by helping to prevent an apparent suicide bid by another user.  

 

You can see how Twitter has pervaded the lives of many different people.  You can make a difference with this site, and you can also use it for many different purposes, as we’re about to find out in this book.  But the main thing to remember at this stage is that you can reach a huge audience.  It may not be anywhere near as big as the one President Obama enjoys, but you can still end up with thousands who will read every tweet you write.  

 

TABLE OF CONTENTS

INTRODUCTION

WHAT IS TWITTER, AND WHY SHOULD YOU BE INTERESTED IN IT?

 

1 WHAT DO YOU DO WHEN  YOU’VE JOINED? 

FILLING OUT YOUR BIO

WHY YOU SHOULDN’T PROTECT YOUR UPDATES

UPLOADING YOUR PICTURE

DESIGNING YOUR PAGE

START TWEETING!

 

2 UNDERSTANDING  YOUR HOME PAGE

FOLLOWING

FOLLOWERS

UPDATES

@USERNAME 

DIRECT MESSAGES

FAVORITES

 

3 USING TWITTER FOR MARKETING PURPOSES

THE FIRST RULE OF MARKETING

WHO ARE YOU MARKETING TO?

HOW TO FIND PEOPLE TO FOLLOW

HOW DO YOU MAKE SURE YOU DON’T LOSE FOLLOWERS?

HASHTAGS

KEYWORDS

ADVERTISING YOUR TWITTER STATUS ELSEWHERE TO GET EVEN MORE FOLLOWERS

CONCLUSION:

ESTABLISHING A PRESENCE

 

And much more

 

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