Seasonal Marketing For Online Businesses
When we think of seasonal marketing, we typically think of Black Friday sales at the local mall, or January white sales at Macy’s. But for online business owners, seasonal marketing is just as important.
No matter what kind of business you operate – virtual assistant, affiliate marketing, information product marketing, or even retail sales – your business undoubtedly has seasonal ebb and flow. Learning to take advantage of the seasons, whether or not they follow the norm, is the key to maximizing your profits and your advertising dollar returns.
Regardless of your business model, seasonal marketing has a number of benefits, and if you're not taking advantage of the possibilities, you're truly missing the boat.
For example, retailers who have a good seasonal marketing plan never have to wonder about how they'll advertise their goods between October and December. They know. It's Christmas after all, and they know from years of experience and from the work of other retailers who came before them what works and what doesn't. No more guessing games.
The same goes for stores selling wedding gowns. They know where and how to market their products each April when the Bride Expo comes to town. It's done-for-you marketing.
Seasonal marketing techniques are also helpful at creating urgency in your market. Because any seasonal promotion is by definition limited in length, it's easier to entice buyers to spend money today rather than waiting to see if the price goes down or if another option becomes available.
Simply put, seasonal marketing refers to cyclical changes in your marketing plans. Whatever events, holidays, seasons, or otherwise notable things that occur within your market are potential opportunities for seasonal marketing.
As we said, typical seasonal marketing surrounds the holiday shopping season – at least in North America. Retailers bring out the decorations, produce bunches of holiday-themed television commercials, play Christmas music, and offer deep discounts just to get you in the door
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