Nov 2014 Product
Say Good Bye To Perfectionism
Perfectionism is the belief that perfection can and should be attained.
In an extreme form, perfectionism is a belief that work and products
that are anything less than perfect are completely unacceptable. That
later of which is actually what they call in psychology, a maladaptive
belief, and often causes problems in day to day functioning. Many
business owners in the world today can be described, and are often
self-described, perfectionists.
The epidemiology for internet based business owners is not different.
Perfectionism can be a driving force for success, but in the fast paced
world internet businesses, it is truly a double-edged sword. It can
serve to push forward the business, or it can serve to destroy it. The
internet based business owner must learn how to weld this weapon
well to succeed. The purpose of this article is to encourage all internet
based business owners to avoid these maladaptive behaviors and to
spend their time in taking action rather than thinking about it.
Internet based business owners spend countless hours putting
together information products for consumers all over the world. These
good range from E-books, and reports, to software and services. They
are often required to produce a large amount of information and
services in a short amount of time. A major hitch in this system arises
when the business owner buys into the concept that all products and
services must be perfect before released or before another service or
product can be started.
If one would take a look at some of the most successful businesses in
the world today, they would quickly see that this is not the way that
they do business. Successful, money making businesses release their
products before they are “perfect,” because they know that the
product will progress along the line towards perfection at a much
quicker pace if consumers are involved in the process. Think of it this
way, how many minds are better at perfecting a product, one or two,
or one or two hundred? By overcoming this concept of perfectionism,
internet based business owners can actually increase their profits and
decrease their time commitment, while at the same time producing a
better product.
The temptation for many internet based business owners is to try to
get everything right on the first try. This simply defies logic for many
reasons. The first of which is that it totally negates the major
underlying learning theories. That is, people learn from repetition and
from making mistakes. It’s called the law of approximations. Products
improve as the approach, or approximate perfection. Just as one
rewards children for even the approximations of good behavior, so
does the consumer reward the business owner when they approximate
correctly.
Consumers are forgiving and want to be involved in the producing of a
product that they will enjoy. It’s call buy-in. Consumers buy-in to a
product when they are allowed to provide feedback. When consumers
feel apart of the process, that translates into profit for the business
owner! That brings up the next reason; perfection is in the eye of the
beholder.
This will be examined more in detail in the preceding
paragraphs, suffice it to say here that a producer can not know what a
perfect product is until she has received feedback from the consumer.
The goal is this: to release products in a timely manner as to receive
constant feedback from consumers. This will allow for the producer to
then get a better picture of what the consumer thinks is perfect, and
to adjust accordingly. If product hit the mainstream only seldom, there
is little feedback that can then be put back into the production system.
It is the old theory of priming the pump. One used to have to put a little water in the well pump to get it to pump out water in return.
The same principle works in the internet based information product
world. It is ideal to release a product, get some feedback, rework the
product and release again. Or even learn from the feedback received
from one product to aid in the production of another product.
Master Resale Rights Terms and Conditions
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights
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