How to Stand Out from the Crowd The Proof

The USP Phenomenon

The Classics

The Rules

Positioning Tactics

Guarantees: Tricks and Tips

The Price Factor

What to do with Your USP?

Establishing Credibility

What’s in a Name?

Analysis of USP’s for Service Professionals Conclusion

 

How to Stand Out from the Crowd

 

“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”

 

What is a Niche Concept?

 

No matter what business you are in, you must learn that the most successful businesses don’t try to be something for everyone. Instead they focus in on a narrow subject area – a niche. No matter what you are selling (whether it be a product or a professional service), you need to hone in on your niche.

 

At first glance, it may seem like offering a product or service that is appealing to everyone will generate more sales than one geared toward a small group of people. But the fact is this concept rarely ever pans out. So it’s in your best interest to try not to be lulled by the thought. Instead, what works better is to focus on solving a specific problem. Usually the more specific the better.

 

Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your message will become diluted. And if you dilute it enough, it won’t be the right message, at the right time, for anyone. Just remember that – it’s a golden rule of marketing.

 

The USP Phenomenon

 

“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.”

 

The Shocking Truth

 

First of all, what I’m going to say may shock you. But it’s true. There is something special about your business. It doesn’t matter if you are a dentist, a graphic designer, hairdresser, publisher, consultant, etc...

Whether you are selling a “How to Start a Business Online” kit, carpet cleaning services, or even a new line of clothing...

Somewhere under the surface is something special just waiting to be noticed.

 

And together, we will find it, hone it into a USP and test it to determine how it fits. It will be up to you to fine tune it to determine just how much more money your advertising can bring you.

 

Trust me, no matter what business you are in or how ordinary you think your business may be we are going to find something unique about it and transform it.

 

Much, much, more!

 

Master Resell Rights License

 

[YES] Can sell and keep 100% of the sales.

[YES] Can edit the sales letter and graphics.

[YES] Can be bundled into another paid package and sell at a higher price. 

[YES] Can be used as a bonus to another product you are selling.

[YES] Can be added into a membership site.

[YES] Can pass on the Resell Rights privilege to your customers.

[YES] Can pass on the Master Resell Rights privilege to your customers. 

[YES] Can be given away for free.

[NO] Contents of the product can be edited, modified or altered.

[NO] CANNOT be sold with private label rights