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Dec 2014 Product

Picture Blast WP Plugin

Picture Blast WP Plugin

Great blog content can be as diverse as the bloggers themselves but there appears to be a few “tricks” that continually crop up and one of them is the use of images in their posts.

It really is true: A picture is worth 1,000 words, and in the context of an online generation where “skimming” and “scanning” is the general practice of reading web copy the importance of these “1,000 words” is even greater. Shoot, why not have more than one picture just to make sure!

Here are some of the reasons you should highly consider using images in your blog posts (or some other rich media):

  1. Catches the reader’s eye and helps them to commit to reading the content.
  2. Differentiates the content from a lot of other similar blog posts.
  3. Helps craft a visually-memorable experience.
  4. “Strengthens” the blog posts specific content with images.
  5. Adds valuable SEO traffic related to the images within your blog post. This cannot be underestimated!

Personally I think the first and last point are the most important. The point is that adding an image to your blog post, even it it requires a little more of your time per post, is worth the effort and cost that may be associated with the effort.

The Legal Issues of Using Images Like many things you want to make sure that you’re completely above the law in terms of using images in your blog posts. Most likely you have, and will be, using images that you yourself did not create.

Stay above the law!

That is, you’re not going out shooting photos with your iPhone or digital camera for every single blog post that you write and publish! If you are that’s pretty intense and also very cool.

Essentially you want to make sure that you are not using protected images that are violating copyright laws. Standford has a good writeup about copyright laws and fair use as it relates to websites that every blogger should be at least familiar with.

In short it covers 5 elements:

  1. Assume that the images you are using are protected.
  2. Read the fine print when it comes to sites that say their images are “Royalty-Free” or “Copyright-Free” – better to err on the side of caution.
  3. If anyone complains about an image on your blog remove it immediately – you can actually avoid liability by removing it quickly according to the Digital Millennium Copyright Act (DMCA).
  4. If someone complains investigate promptly and quickly. Ask for proof of copyright.
  5. When in doubt you should simply seek permission if you can.

Master Resale Rights License Terms:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights

[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights

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