Small businesses will often rely on their website for consumers to find them, so this is your opportunity to make a good impression with potential leads or returning customers. Therefore, you want to make sure that site keeps your visitors engaged and interested. 

There are few brands that aren’t aware of the importance of being engaging on the web, but smaller companies often don’t believe they have the resources or time to be updating their websites on a more continuous basis with fresh and new content.

So what many small businesses do is create a Facebook page and forgo the website. There is no question that Facebook and other social media outlets are an excellent place to begin but if you want to gain the trust of your customer you need a website – it really is that important, because it shows that you have a company that is established. 

 

Contents

How You Can Increase Customer Engagement Online

Why Customer Engagement is Key to Your Success

The KPIS and Customer Engagement Goals

How to Improve Your Online Customer Engagement

What Content Will Engage the Different Types of Consumer Audiences?

Discover the Video Content Your Competition is Using to Engage Customers

3 Ways to Increase Your Customer Engagement

Focus on the Right Channel to Optimize Online Customer Engagement

Fixing the Gap Between Customer Needs and Delivery by Prioritizing Customer Satisfaction

Google Example of Brand Marketing That Engages Your Customers

4 Ways to Improve Your Online Customer Engagement

Does Your Content Need More Personality?

Creating Integrated a Communications Lifecycle that Engages Your Customer

Follow These 5 Tips to Test Whether You Are Successfully Engaging Your Customers

The Value of Likes and Shares in Engaging Your Customer

How to Engage Your Customers With Holiday Marketing

Online Customer Engagement Means You Need Insight on Your Customers

How One Company Uses Viral Video to Engage Customers at Minimal Cost

How to Make Sure You Engage Your Customer and Give Them a Valued Experience

3 Key Ways to Engage Your Customers Online

 

How You Can Increase Customer Engagement Online

You want to make sure that your website experience will match your customer service experience. We live in a world that is increasingly mobile and so consumers expect the same shopping experience online as they would get in your store. Therefore, it is a good idea to offer a seamless customer experience such as providing in-depth details on your products/services, purchasing information, easy contact, and a way for customers to quickly reach you such as live chat. 

You should also personalize your site in a way that works for your business. Enhance your customer experience by tailoring your site to their needs. Don’t use flashy gimmicks. Use big data analytics to learn what it is your customer is looking for when they arrive at your site and then create an experience that pleases them.

Make sure you are using social media as a tool to communicate and engage with your customers online. Social media’s role has changed a lot in the last few years. Not only is it a way to share and promote your content from your site, it can be an extension in your customer service – a quick and easy way for your customers to contact and connect with you. You can also reach your customers quickly and in a very cost effective way, that costs only pennies per customer.

Engaging your customers online is no longer a novelty – something you can think about offering. It is what consumers want and if you aren’t providing it, you need to expect that they will look elsewhere.

 

And much more...

 

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