You’ve probably come across the term “online advertising” before in some form or another. It’s sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing.  The terms are often used interchangeably to describe what essentially the same concept – purchased or “rented” traffic through online ads.  

Most companies now realize that the best way to attract customers is to advertise online, and this is because most people turn to the Internet to find what they are looking for as mentioned above. Advertising online is now the most effective way to bring in target customers and increase sales. There are many ways in which a business or company can advertise online. This guide will outline the different ways that products, services and websites can be marketed and promoted on the web/ social media.  

Increasing mobile network and affordability of Internet has led to a healthy growth of online video advertising . The online video advertising industry had a very impressive with growth of 200%. The increase in consumption of video content enabled a shift in gears and growing demand. The accelerating rollout of mobile network and easy availability of affordable Internet access, suggest that  will be the 'Year for Online Video Advertising’.  

 

Table of Content 

Introduction 

   1. Online Ads: An Overview 

a. Reasons to advertise online

b. Types of online Ads 

c. Important Paid Advertising Concepts 

   2. An Overview of Paid Channel Pricing Models 

   3. How to select the right Ad network 

   4. Create landing pages that convert 

   5. Steps to a successful Online Advertising Campaign 

   6. Using Google Adwords for your PPC Campaign 

   7. A Guide on Social Media Advertising 

a. Facebook Ads 

b. Twitter Ads 

c. Instagram Ads 

d. Pinterest Ads 

e. Linkedin Ads 

f. Tumblr Ads 

   8. A Guide on Video Advertising 

a. Facebook Video Ads 

b. Twitter Mobile Video Ads 

c. Pinterest Cinematic Pins 

d. Snapchat Mobile Video Ads 

e. YouTube Video Ads 

f. TrueView Video Ads 

g. Instagram Mobile Video Ads 

   9. Tipsfor effective paid internet advertising 

   10. Online advertising tips for tackling discrepancies between clicks and visits 

   11. PPC tools to do Keyword, Ad copy and Profit Analysis 

   12. Case studies of Successful Online Advertising Campaigns 

Conclusion 

 

So make the most of it  to launch your business to the next level by using the amazing tips and techniques of online advertising on social media outlined in the chapters below.  

...and much, much more!

 

 

Master Resell Rights License

[YES] Can sell and keep 100% of the sales

[YES] Can edit the sales letter and graphics

[YES] Can be bundled into another paid package and sell at a higher price

[YES] Can be used as a bonus to another product you are selling

[YES] Can be added into a membership site

[YES] Can pass on the Resell Rights privilege to your customers

[YES] Can pass on the Master Resell Rights privilege to your customers

[YES] Can be given away for free

[NO] Contents of the product can be edited, modified or altered

[NO] CANNOT be sold with private label rights

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