The internet and social media sites especially have led to the line between our social and professional lives blurring ever more with each passing day. Social media sites give people the opportunity to connect with old friends, make new ones and expand their professional network with only a few clicks, from the comfort of their own home.   

Social media sites have redefined the concept of globalization, which was the „in‟ word two decades ago for large corporations. Unfortunately for the latter, the current globalization concept has allowed businesses of all sizes to tap the benefits of being present in a wide number of markets. This is because the internet has become a business channel that is practically free and companies are no longer required to make massive investments in building an offline, local presence in whichever market they choose to expand into. In fact, why expand into a single geographical market, when one can access the world with a few clicks of the mouse?  

Of course, this doesn‟t mean that it‟s easy to compete against the giants, but, after all, why take on a giant when you can still build a profitable and sustainable business that will change your life and that of future generations of your family without competing directly with the giants.   

Table of Contents  

The Nuts and Bolts ................................................................................. 4 

My Facebook Marketing Plan ................................................................. 7 

Creating a Page ..................................................................................... 12 

Promoting Your Page ............................................................................ 14 

The Power of Facebook Groups ............................................................ 17 

Facebook Events ................................................................................... 19 

Direct Advertising on Facebook ........................................................... 21 

Advertising ROI – Test, Measure, Optimize ......................................... 25 

Conclusion ............................................................................................ 26 

 

Facebook currently has over 400 million users, making it larger than many of the world‟s nations and it is growing every day. Additionally, this social media platform‟s demographics are so diverse that it makes an ideal marketing vehicle. In fact, more than 50 percent of U.S. users are 26 years old and above, meaning that your marketing efforts will meet with even greater success as these are usually the people who make direct purchase decisions. 

 

Master Resell Rights License

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