The purpose of the ebook is to provide an overview on Marketing Basics, the two key Marketing Strategies - Traditional and Internet. All the examples used in the ebook are based on personal perception and understanding, hence no names have been used or fictitious names have been created when citing examples.

 

The advertisements in the print category are based on real examples. Any example that specifically states the names of company is accurate to the best of my knowledge. The purpose of the ebook is only to provide high level understanding of various topics covered and should not be used as the only basis for creating marketing plans and basing marketing decisions.

 

We hope you enjoy reading the book and walk away at the end of it feeling a little more enlightened on the topics addressed. The views expressed are solely of the author and reader discretion is advised in matters of implementation of some of the ideas discussed.

 

1.1 Definition of Marketing

www.m-w.com defines Marketing as:

a: the act or process of selling or purchasing in a market

b: the process or technique of promoting, selling, and distributing a product or service

c: an aggregate of functions involved in moving goods from producer to consumer

Marketing is the most critical business function for any product or service, as it determines the tone of the product or service and how the consumer/customer will interpret and understand the product/service. It is essentially the process of communicating the value of a product or service, the link that connects the consumers to the products/services and enables them to make weighted

decisions about the same.

 

Table of Contents

Foreword 04

Chapter 1 05

1. Marketing Fundamentals 05

1.1. Definition of Marketing 05

1.2. The Basics of Marketing 07

1.3. 4 Ps of Marketing 12

Chapter 2 32

2. Traditional Marketing 32

2.1. Description of Traditional Marketing 32

2.2. Types of Traditional Marketing 37

2.3. Appropriate Application of Tr. Marketing 47

Chapter 3 52

3. Internet Marketing 52

3.1. Definition of Internet Marketing 52

3.2. Types of Internet Marketing 59

3.3. Strategic Application of Online Marketing 74

3.4. Advantages of Internet Marketing 81

Chapter 4 85

4. Developing a Marketing Plan 85

4.1. Market Research 85

4.2. Drawing the Marketing Plan 92

4.3. Application of Marketing Plan 100

Bibliography 109

 

A good marketing strategy is the first step towards building a lasting relationship between the social needs of a society and the economic response. Marketing strategy chooses the target market segments using various tools of marketing analysis and segmentation and then basis the data formulates appropriate strategies to gain maximum output. The first usage of marketing can be traced back to 1561, while the age of the internet has enabled the expansion of user reach. Marketing is no longer a monologue, it has become a dialog with the end user participating in the conversation, but marketing as a function has been known to exist in one form or the other for a long time.

The consumer today holds the key to any marketing initiative they research the internet before making an educated decision, they pay attention to detail, it is no longer a generation that was influenced by broadcast by way of television or print media. This

generation is willing to ask questions, contribute in dialogs by means of various forums they want to share their experiences with the larger community. It is imperative to set the right tone for marketing and the fundamental that determines this is the honestly with which a product/service presents itself to the customer. There is a big market and there are several options available to the

end user today, if marketing is not honest the product/service will soon be eradicated from the market, a consumer is not willing to take a chance once they have been cheated and much, much more!

 

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[YES] Can be added into a membership site

[YES] Can pass on the Resell Rights privilege to your customers

[YES] Can pass on the Master Resell Rights privilege to your customers

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[NO] CANNOT be sold with private label rights

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