Instagram is often described as being ‘Twitter’ with images and this is largely a fair description of what the social media platform does and how it works. But to say that that is all Instagram is would be a big disservice. Instagram is actually an incredibly powerful tool, a highly nuanced platform and something that deserves a big place in every single internet marketing campaign.

And now, Instagram has added to its roster of capabilities even further with its awesome ‘stories’ function. Instagram has gone from being an indispensable and highly underused tool for engaging with an audience and establishing authority, to being something even more powerful – an opportunity to bring your fans along with you and to let them feel like they’re really a part of your brand.

In this book, we’ll be taking an in-depth look at Instagram and at how you can use it, along with all of its most modern features, in order to build massive trust and influence and have a huge impact on your audience. At the same time, we’ll be taking a more in-depth look specifically at Instagram stories. You’ll see why this is an incredibly important addition from a marketing perspective and how you can start using it right away to make the biggest impact possible.

 

Contents

Chapter 1: Introducing Instagram ........................................................................................................... 4

Why Instagram Matters ...................................................................................................................... 5

Instagram in Numbers..................................................................................................................... 6

What You Will Learn ....................................................................................................................... 7

Chapter 2: Instagram’s History and Features ......................................................................................... 8

Instagram Stories .............................................................................................................................. 10

Chapter 3: Getting Started With Instagram – Choosing a Niche and Setting Up ................................. 12

Selling the Dream .............................................................................................................................. 13

Examples of Highly Effective Instagram Accounts ............................................................................ 14

Choosing Your Niche ......................................................................................................................... 15

Getting Started .................................................................................................................................. 17

Chapter 4: How to Grow Your Account ................................................................................................ 18

Growing an Instagram Account, the Basics ...................................................................................... 19

How to Gain Followers .................................................................................................................. 20

Chapter 5: How to Use Instagram Stories ............................................................................................. 22

Instagram Stories: The Basics ........................................................................................................... 22

Going Live .......................................................................................................................................... 23

Making Boomerangs ......................................................................................................................... 24

Tips, Tricks and Hidden Settings ................................................................................................... 25

Chapter 6: Making the Most of Instagram’s Powerful New Features .................................................. 26

Why We All Should be Excited by the Trend Toward Live ................................................................ 27

How to Create Great Stories and Live Videos – Tips and Advice ...................................................... 28

Content That is Great for Stories and Live .................................................................................... 29

Chapter 7: How to Create Stunning Pictures and Videos ..................................................................... 30

Hardware .......................................................................................................................................... 31

Composition ...................................................................................................................................... 32

Chapter 8: Monetizing Your Instagram Account and Finding Sponsors ............................................... 33

Promoting Your Own Products and Services .................................................................................... 34

Finding Sponsors ............................................................................................................................... 35

Conclusions ........................................................................................................................................... 35

 

.Why Instagram Matters

Instagram will often be relegated to ‘afterthought’ in a number of internet marketing campaigns. If you have an ebook or a blog to promote, then there’s a good chance that you will have thought long and hard about how you’re going to handle your SEO and how you’re going to dominate Facebook; but won’t have given much consideration at all to how you’re going to kill it on Instagram.

This of course is a big mistake, as you will learn in this chapter.

 

And much, much more...

 

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