Social networking sites have become a hub for business owners to promote their businesses and engage with potential consumers. This has lead to Social Media Optimization becoming an integral part of most businesses' marketing strategies. Instagram is one such networking site that has only become bigger since its launch in 2010. Instagram is a social networking site based on a combination of photo and video sharing.

In a short span of time it has become the biggest photo sharing site with-­ about 130 million monthly active users, according to the official website. From a business perspective it proposes reaching out to over a 100 million potential consumers. Businesses as big as Audi, Burberry, Starbucks and Adidas actively use Instagram to promote themselves, so there is no reason why you can't too.

Instagram is an easy to use site with a lot of promise. 

Contents

Disclaimer............................................................................................2

Summary..............................................................................................5

Chapter One.........................................................................................7

What Is Instagram?.....................................................................................................................................7

History Of Instagram................................................................................................................................ 8..

How Instagram Is Helping Businesses....................................................................................................9

Chapter Two.......................................................................................11

How To Setup An Account....................................................................................................................11

Getting Started..........................................................................................................................................12

How To Edit Your Bio.............................................................................................................................12

Features You Need to Know About....................................................................................................13

Your Web Profile......................................................................................................................................14

Hashtags......................................................................................................................................................14

Follow..........................................................................................................................................................15

Filters...........................................................................................................................................................16

Other Photo Editing Features................................................................................................................17

The Web Feed...........................................................................................................................................17

Photo Maps.................................................................................................................................................18

The New Instagram Video......................................................................................................................18

How to Make Videos on Instagram......................................................................................................19

Chapter Three ....................................................................................20

How to Get Followers.............................................................................................................................20

Know Your Audience...............................................................................................................................20

The Power of Hashtags ...........................................................................................................................22

What Likes and Comments Can Do for You.....................................................................................25

Who You Need to Be Following...........................................................................................................25

When to Post.............................................................................................................................................26

Chapter Four......................................................................................29

How To Keep Your Followers Engaged..............................................................................................29

Know Your Followers and Fans............................................................................................................29

What to Post..............................................................................................................................................30

What You Need to Offer.......................................................................................................................33

Photo Contests..........................................................................................................................................33

Photo a Day Contests..............................................................................................................................34

You Don’t HAVE To Give Away A Prize............................................................................................34

Unique Hashtags........................................................................................................................................35

Chapter Five.......................................................................................36

Instagram For Branding............................................................................................................................36

Build Momentum about Your Products or Services.........................................................................37

Asking for Feedback and Opinions.......................................................................................................37

Chapter Six.........................................................................................39

How To Turn Followers Into Customers...........................................................................................39

Call to Action.............................................................................................................................................39

Promo Codes.............................................................................................................................................40

Promote Latest Offers and Deals..........................................................................................................40

Reply!...........................................................................................................................................................41

4Chapter Seven....................................................................................42

Integrating Instagram With Other Social Sites...................................................................................42

Facebook.....................................................................................................................................................42

Twitter.........................................................................................................................................................43

Foursquare..................................................................................................................................................44

Embedding Photos and Videos...............................................................................................................44

Other Apps That Integrate Well With Instagram.............................................................................45

Hipstamatic.................................................................................................................................................45

Gramgrab....................................................................................................................................................46

GramFeed...................................................................................................................................................46

Prinstagram.................................................................................................................................................47

Statigram .....................................................................................................................................................47

Conclusion .........................................................................................48

 

This e book is

-­‐ aimed at providing all the information you need to reap the benefits of this effective, almost cost free marketing hub.

 

-­‐ Contrary to general perception, Instagram not only caters to the retail and food industry, it also holds a lot of potential for other business types, as long as you use the right strategies. 

 

This e book is well

-­‐ equipped to guide you through the entire procedure. From setting up your own account to generating traffic to turning that traffic into sales 

 

– 6this Instagram guide is enough to make your business prosper, using one of the most powerful Internet marketing tools available today.

 

And so much more!

 

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