How to Build Products that Run Businesses

There are many aspects to running businesses, and products are the most important of them. Unless and until you have a great product, your business is a nonstarter. But then even businesses with great products can flounder. So, how can you ensure that you build great products that run businesses? How can you make sure that your product attracts the market’s attention?

Look around you and you will see a number of successful products. An iPod, a Sony Vaio laptop, Colgate toothpaste, Coca Cola, Parker pens… the average consumer will use hundreds of branded products in his lifetime. What is it that you like about your possessions? You like your Whirlpool washing machine and the Xerox copier because they work well and just go on and on without breaking down. You adore your Volkswagen Beetle for its sleek looks. And you can‟t do without Kellogg‟s for breakfast. Here then, are the 5 vital factors needed for a successful product:

1. Create something that people want
2. Design and build it with high quality
3. Price it right    
4. Keep the investment low
5. Backup with after sales service.

Gianfranco Zaccai, of the design group Continuum that developed the Adidas intelligent shoe, says a hit product should be “technologically possibly to produce, delight the consumer and be profitable”. You must research the market well and listen to what people are asking for. Your product must have an USP – Unique Selling Proposition. Just as Olay stood for „younger looking skin‟ and Domino‟s Pizza vouched for delivery in „30 minutes or it's free‟, your product also has to send a clear message.

Good quality can be ensured by meticulous design, extensive testing and quality control procedures. Outsourcing to cut costs can sometimes backfire and result in expensive recalls. Keep engineering and manufacturing as close together as possible. Are you targeting the financial elite of society or the broader base of the pyramid? Evaluate your product manufacturing cost, the advertising budget and the market conditions carefully before fixing the price tag. Too high will price you out and too low will raise questions of your quality.

Master Resale Rights License Terms:

- Yes can be sold
- Yes can sell resale rights or m aster resell rights
- You can add the product into your product bundle or package and sell for a higher price
- Yes can be added to a paid m em bership site
- You CAN give the product away for FREE

- You CANNOT offer the product as a bonus to another product you are selling. However, you can offer other bonuses to this product when selling
- You CANNOT sell the product on auction sites such as eBay. com
- You CANNOT use nor sell this product in a dim e sale event,
under any circum stances at all. An event that constitutes a dim e sale is one whereby the product starts selling at a very low price and increases every dim e after a certain t im e fram e or with every purchase using the dim e sale script