Why Information Products?

If you have been pulling your hair out looking for a way to make money online, the search is over! One of the easiest ways to make money is by writing and selling information products in electronic book form. This is the ultimate product for online sales, simply because the potential is enormous!

An electronic book, as you may already know, is not a traditional book that you can turn the corner of one page down to mark your place. (Yes, I am guilty of that!) It is a regular computer file, no different from the hundreds of other files you may have on your hard drive except that it is structured to look and read like a traditional book. You can either read an electronic book on the monitor of your computer, or print it out so that it is portable.

An electronic book can be viewed on any type or brand of computer. You can send them as email attachments or download them from the Web. Electronic books are extremely versatile! They take up very little room on a hard drive. Some people have hundreds of eBooks on their computer – a library that they personally chose.

 

Table of Contents

TABLE OF CONTENTS....................................................3

1 WHY INFORMATION PRODUCTS?..............................7

DIGITAL SELF-PUBLISHING..................................................7

WHAT MAKES INFORMATION EBOOKS SUCH A SPECIAL PRODUCT?......8

WHAT ARE INFORMATION PRODUCTS?....................................10

WHY ARE THEY SO POPULAR?..............................................10

THE PERFECT PRODUCT…...................................................11

THE DOMINO EFFECT........................................................12

WHY WILL THEY PAY FOR FREE INFORMATION?...........................13

2 FINDING YOUR NICHE AUDIENCE OVER AND OVER AGAIN........................................................................16

WHY DO EBOOKS FAIL?.....................................................17

WRITING FOR A DESPERATE AUDIENCE...................................18

BECOME AN INFORMATION DETECTIVE....................................22

3 THE BEST INFORMATION SOURCE ON THE PLANET - PUBLIC DOMAIN........................................................25

WHAT DO YOU WANT TO ACHIEVE?........................................26

TARGET THE BOOK TO THE AUDIENCE.....................................27

WHAT IS THE PUBLIC DOMAIN?............................................28 3

How To Create Hot Selling Information Products

HOW TO USE THE PUBLIC DOMAIN.........................................31

4 CREATING YOUR CONTENT WITH PUBLIC DOMAIN MATERIAL..................................................................35

WHERE TO FIND THE PUBLIC DOMAIN INFORMATION....................37

CHOOSING YOUR SUBJECT..................................................38

5 HONING IN ON YOUR SUBJECT...............................44

YOU ABSOLUTELY MUST BE SPECIFIC WITH YOUR SUBJECT..............44

QUALITY IS KEY..............................................................45

THE POWER OF RESEARCH..................................................47

FASCINATE YOUR AUDIENCE................................................49

DIFFERENTIATE YOUR PRODUCT............................................50

6 ALL ABOUT YOUR SALES LETTER.............................52

LENGTH OF SALES LETTERS IS KEY.........................................55

WHY SALES LETTERS WORK (AND WHY THEY DON'T)....................56

FIND AN ANGLE..............................................................58

7 WRITING THE SALES LETTER..................................60

TELL PEOPLE WHAT THEY WANT TO HEAR..................................60

RESEARCH, DON'T MAKE IT UP!............................................62

RESEARCH THE COMPETITION..............................................64

NEVER GIVE AWAY YOUR INFORMATION FOR FREE!......................66

8 MORE ABOUT WRITING THE SALES LETTER............69 4

How To Create Hot Selling Information Products

CREATE A FEELING OF KINSHIP WITH THE READER.......................69

DISCLOSE SOME WEAKNESS................................................70

JUSTIFY THE PRICE..........................................................71

THE MATTER OF REFUNDS...................................................72

ASK FOR THE SALE...........................................................72

THE POWER OF THE P.S.....................................................73

TESTIMONIALS...............................................................74

BENEFITS AND CONSEQUENCES............................................74

OTHER THINGS NOT TO FORGET............................................75

PRICING YOUR PRODUCT....................................................76

9 MARKETING YOUR INFORMATION PRODUCT..........78

THE SALES LETTER...........................................................78

THE WEB SITE................................................................78

ADVERTISE YOUR SITE......................................................79

url submission..........................................................................79

links........................................................................................81

Directories...............................................................................81

Promotional articles..................................................................82

Google adwords........................................................................82

Forums...................................................................................84

A WORD ABOUT BACKLINKS................................................85 5

How To Create Hot Selling Information Products

AVOID LINK EXCHANGES....................................................86

CONSIDER CLICKBANK......................................................87

10 WHY YOU SHOULD HAVE A MAILING LIST/NEWSLETTER....................................................89

WHY HAVE A NEWSLETTER?................................................89

WHAT TO INCLUDE...........................................................90

ADVANTAGES A NEWSLETTER GIVES YOU.................................91

PERSUADING PEOPLE TO SIGN UP..........................................91

SEQUENTIAL AUTORESPONDERS............................................92

ECOURSES....................................................................94

 

Digital self-publishing

Digitally self-publishing an eBook is quite different from publishing a traditional book. With a traditional book, you have to pay the costs of any printing yourself if you choose to self-publish. Then, if the book does well and you need to reprint, you have to pay those costs again, which eats into your profits. If you have the goal of having your book 7

How To Create Hot Selling Information Products

published the customary way by a big-name publishing house, get ready for a long wait.

First, your book has to be approved. That can take a year or more, if it happens at all! Most people who have the dream of publishing their book have a folder full of rejection letters to show for their efforts. If by chance your book is approved, it is not published right away. There’s a wait for that, too. All told, it could be several years before your book hits the market, and even more time before you see any profit from your labor!

And much, much more ...

 

Master Resell Rights License

[YES] Can sell and keep 100% of the sales

[YES] Can edit the sales letter and graphics

[YES] Can be bundled into another paid package and sell at a higher price

[YES] Can be used as a bonus to another product you are selling

[YES] Can be added into a membership site

[YES] Can pass on the Resell Rights privilege to your customers

[YES] Can pass on the Master Resell Rights privilege to your customers

[YES] Can be given away for free

[NO] Contents of the product can be edited, modified or altered

[NO] CANNOT be sold with private label rights

No Liability

Under no circumstances will the product creator, programmer or any of the distributors of this product, or any distributors, be liable to any party for any direct, indirect, punitive, special, incidental, or other consequential damages arising directly or indirectly from the use of this product This product is provided "as is" and without warranties.