The Elements of a Successful Viral Campaign When you're planning your viral marketing strategy, it's important to keep in mind the basic requirements of every viral campaign. Without these, your stampede might turn out to be more like a leisurely stroll.  To build a good viral campaign, make sure your plan includes 

ï‚· A free product or service 

ï‚· The product has to be easily transferable to another person 

ï‚· It has to be able to scale easily 

ï‚· It has to take advantage of other people's resources  

ï‚· It has to be unique 

Over the next few pages, we’re going to take a look at each of these elements, and examine how you can use them to design and launch your own viral campaign. Don't worry. It's not as complicated as it looks! 

There is a Free Lunch, and You're Serving It Every single viral campaign begins with giving something away. Every one. It could be an ebook, a piece of software, an instructional video, or even a few laughs, but it has to be free. And when we say free, we mean free. Not free with an opt-in or a free trial. It has to be really free, because you're going to encourage your customers to share it with their friends, and no one wants to tell their sister she has to sign-up for your list to get the cool thing you're giving away.  Now that doesn't mean you're giving away the farm. But you do need to give away great stuff. There's lots of ways you can do that, while still leaving your customers wanting more.  

 

Table of Contents

 

VIRAL MARKETING FOR YOUR ONLINE BUSINESSES 

The Elements of a Successful Viral Campaign

There is a Free Lunch, and You're Serving It 

Share and Share Alike

Social Networks

Learn to Use Your Friends and Their Resources

Make it Special

Going Viral

How is “Viral” Marketing unique

Strategies

Gives away valuable products or services

Provides for effortless transfer to others

Scales easily from small to very large

Exploits common motivations and behaviors

Utilizes existing communication networks

Takes advantage of others' resources

History and Viral Marketing Campaigns

Classic historical examples

Opportunities & Ideas

Methods that Work

Winning a Prize

Inform Them

Free Trials

Play A Game

Opt In not Out

Basic Marketing

Tracking Costs

Defining Success

Importance of Having a Plan

Reward Costs

1. Get them to sign up

2. Track Them

3. Boost sales

4. Offer the RIGHT rewards

Targeting the right Audience

Segmenting Customers

Further Segmentation

Audience Segmentation Defined

Gather Segment Data

Target People With Money

And Much More...

 

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