The Art of Convincing People - Why Would They Want Your Product?

Showing Them the Value

Personal Vs Professional

Don't Just Be a Merchant; Be a Leader

Social Networking

Making Your Emails Interesting... And Useful

Being Supportive

Tips to Win Over Your Competition

Ethical Selling

Give Till It Hurts

 

 

The Art of Convincing People - Why Would They Want Your Product?

 

One of the biggest mistakes that floundering businesses do is that they think only about filling their coffers. They have almost no regard for their customers, which is quite a pity because it is eventually the customers that convert a business into a successful enterprise. Then there’s the other side of the story as well. There are some people who have their heart in the right place. They are aware that they have to provide good quality to their customers. They do that, even. But then they cannot make their target people understand that they are providing great quality. They lack expression. They lack the power to reach out.

 

 

Showing Them the Value

 

Showing people the value of whatever you are trying to sell to them is the best way in which you can enhance your business prospects. Today’s customer is very savvy. They won’t buy anything without understanding how the product can help them improve some aspect of their lives. The usefulness of the product must fit the price it is being sold at.

 

There are some methods you can use in order to achieve that.

 

1. We already spoke about the first method here. You have to harp on the benefits of your product. Put up these benefits everywhere – on your sales pages, in your press releases, on your blog, in your affiliate ads, on your websites, everywhere. Let your product become synonymous with the benefit that it has.

 

2. If your product has some unique aspect, probably some new technology, make sure you go all out to promote that. Nowadays, people are very much interested in products that have something new to offer them. They aren’t happy with the same run-of-the-mill products. They want novelty. So, if your product has some novelty, flaunt it.

 

3. Give people a money back guarantee on your product. This gives them some peace about buying your product. They know that their money won’t be gone if they aren’t happy with the product. Even big name companies are giving discounts and money back offers nowadays. So, there’s nothing to be ashamed of in giving such a scheme. Or, at least give people a low- priced trial scheme so that they can be motivated to buy higher packages if they are satisfied.

 

4. Be honest. Do not claim that your product can do something if it can’t. Remember that people can very easily communicate with each other through the Internet. One of the most common pastimes on the Internet is speaking about shoddy products that make tall claims. You don’t want your product to figure in this list.

 

 

Personal Vs Professional

 

The days of blatant capitalism and feudalism are gone. Today, people aren’t much interested in buying from companies that are almost dictatorial about what they sell. We speak here about companies that churn out products according to their own whims and fancies, without taking the concerns of their market in mind. If you do that – if you build a product without concern for the needs of your target market – you aren’t going to sell many of them.

 

The professional touch has become extremely important. If you have been checking out how businesses operate on the Internet nowadays, you will see that there is a lot of personal touch in their dealings. They aren’t imposing upon people any longer. This personal touch is being felt in various ways.

 

 These companies are sending personalized emails and even printed material to people’s homes. This makes the prospects feel important.

 

 They are providing them with money back guarantees which are a response to the market concerns about buying an unknown product.

 

 They are maintaining blogs which are actually a portal where they can be interactive with their target audience and see what they really want.

 

 They are providing capable support systems, which mostly operate on a 24/7 basis so that they can be there to support their customers when they want them.

 

 They are conducting surveys and a lot of market research is being done as well, which clearly indicates that they are quite alive to the needs of the market, which are rapidly changing.

 Products are also being priced in such a way so that more and more people are able to afford them.

 

It is the era of such companies today. Businesses that are choosing to stay authoritative are slowly getting wiped out. The norm is to change and present a more personal face to your market.

 

Ansd much more...

 

Master Resell Rights License

 

[YES] Can sell and keep 100% of the sales.

[YES] Can edit the sales letter and graphics.

[YES] Can be bundled into another paid package and sell at a higher price. 

[YES] Can be used as a bonus to another product you are selling.

[YES] Can be added into a membership site.

[YES] Can pass on the Resell Rights privilege to your customers.

[YES] Can pass on the Master Resell Rights privilege to your customers. [YES] Can be given away for free.

[NO] Contents of the product can be edited, modified or altered.

[NO] CANNOT be sold with private label rights