Behind every good Google Shopping campaign is a great Google Merchant Center account. Sure, it can be easy to get caught up in the details of tweaking your Google Shopping settings, but when you get right down to it, if you aren’t using Google Merchant Center effectively, even the most optimized product listing ads (PLAs) will struggle.
Why? Well, your Google Merchant Center account is the hub that connects your ecommerce site to Google AdWords. Inventory, product categories, descriptions…everything Google Shopping needs to get your ads in front of the right people is pulled directly from your Google Merchant Center account.
In effect, managing your Google Merchant Center account is just as important as managing your keywords and text ads in AdWords. If you take the time to get it right, your ads will do just fine. If you get sloppy, you’ll end up wasting a lot of money.
To help you with all of this, we’re going to take an in-depth look at the Google Merchant Center: what it is, what it does and how to use it to create incredibly effective Google Shopping campaigns. Let’s get started!
Google Shopping was first introduced in the U.S. in 2009. But unlike Google Ads, Shopping is not yet universally available worldwide. It is still rolling out into new countries. As a result, due to little competition, click prices in these new locations can be as cheap as $0.01 (1 cent), making the sales from those ads highly profitable.
Shopping ads are becoming more prominent and versatile. They can appear for precise keyword searches — e.g., an exact product make and model — making them very effective in matching products to buyers.
Google Shopping ads can dominate the search results for physical products.
To use Google Shopping campaigns, you need a Google Ads account as well as a Google Merchant Center account to which you must be able to export your products from your ecommerce store. As with Google text ads, it is free to show your ads. You only pay when a user clicks on them.
And Much, Much More!
Master Resell Rights License
[YES] Can sell and keep 100% of the sales
[YES] Can edit the sales letter and graphics
[YES] Can be bundled into another paid package and sell at a higher price
[YES] Can be used as a bonus to another product you are selling
[YES] Can be added into a membership site
[YES] Can pass on the Resell Rights privilege to your customers
[YES] Can pass on the Master Resell Rights privilege to your customers
[YES] Can be given away for free
[NO] Contents of the product can be edited, modified or altered
[NO] CANNOT be sold with private label rights
Under no circumstances will the product creator, programmer or any of the distributors of this product, or any distributors, be liable to any party for any direct, indirect, punitive, special,incidental, or other consequential damages arising directly or indirectly from the use of this product This product is provided "as is" and without warranties.