The Elements of a Successful Viral Campaign When you're planning your viral marketing strategy, it's important to keep in mind the basic requirements of every viral campaign. Without these, your stampede might turn out to be more like a leisurely stroll.

To build a good viral campaign, make sure your plan includes  A free product or service  The product has to be easily transferable to another person  It has to be able to scale easily  It has to take advantage of other people's resources  It has to be unique Over the next few pages, we’re going to take a look at each of these elements, and examine how you can use them to design and launch your own viral campaign. Don't worry. It's not as complicated as it looks! There is a Free Lunch, and You're Serving It Every single viral campaign begins with giving something away. Every one. It could be an ebook, a piece of software, an instructional video, or even a few laughs, but it has to be free. And when we say free, we mean free. Not free with an opt-in or a free trial. It has to be really free, because you're going to encourage your customers to share it with their friends, and no one wants to tell their sister she has to sign-up for your list to get the cool thing you're giving away. Now that doesn't mean you're giving away the farm. But you do need to give away great stuff. There's lots of ways you can do that, while still leaving your customers wanting more. 

Contents 

VIRAL MARKETING FOR YOUR ONLINE BUSINESSES........3 

THE ELEMENTS OF A SUCCESSFUL VIRAL CAMPAIGN........3

 THERE IS A FREE LUNCH, AND YOU'RE SERVING IT..........3 

SHARE AND SHARE ALIKE....................4

 SOCIAL NETWORKS........................4

 LEARN TO USE YOUR FRIENDS AND THEIR RESOURCES.............5 

MAKE IT SPECIAL........................6

 GOING VIRAL........................8

 HOW IS “VIRAL” MARKETING UNIQUE..........13

 STRATEGIES.......................14 

GIVES AWAY VALUABLE PRODUCTS OR SERVICES.............14

 PROVIDES FOR EFFORTLESS TRANSFER TO OTHERS..........15

 SCALES EASILY FROM SMALL TO VERY LARGE.............15 

EXPLOITS COMMON MOTIVATIONS AND BEHAVIORS..........16 

UTILIZES EXISTING COMMUNICATION NETWORKS.............16

 TAKES ADVANTAGE OF OTHERS' RESOURCES..............17

 HISTORY AND VIRAL MARKETING CAMPAIGNS.........17

 CLASSIC HISTORICAL EXAMPLES...................18

 OPPORTUNITIES & IDEAS.................21 

METHODS THAT WORK.....................22

 WINNING A PRIZE.....................22 

INFORM THEM...........................22

FREE TRIALS........................23

 PLAY A GAME.......................23

OPT IN NOT OUT........................24 

BASIC MARKETING.....................27 

TRACKING COSTS......................28 

DEFINING SUCCESS.........................28

 IMPORTANCE OF HAVING A PLAN...................30

 REWARD COSTS........................30

 1. GET THEM TO SIGN UP.......................31

 2. TRACK THEM..........................31 

3. BOOST SALES.........................31

 4. OFFER THE RIGHT REWARDS...................31

 TARGETING THE RIGHT AUDIENCE.................33 

SEGMENTING CUSTOMERS......................33

 FURTHER SEGMENTATION.....................34 

AUDIENCE SEGMENTATION DEFINED..............35

 GATHER SEGMENT DATA...................37 

TARGET PEOPLE WITH MONEY.................38

 and Much Much More...

 

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