Free Reports Bonanza

How often do you see those words as you surf the Internet looking for information? About a bazillion? Everybody seems to be offering a free report about almost any and every subject under the sun now days. The question is, why? Why should anybody go to all of the work, trouble and effort to produce a report that is not going to be sold but be given away for free?

Ah! You see the point in NOT to sell the free report and make a bushel basket full of money from the sales. The entire point of a ‘free report’ is to give people the report in exchange for their names and email addresses. Not that the report isn’t valuable... sometimes a report is and sometimes it’s just a bunch of hooey, but the names and email addresses of those who download these free reports are much more valuable than the report will ever be...even the good ones.

There are exactly two kinds of people who live and work on the Internet. There are those who are marketing gurus and those who are not. The latter number far exceeds the number of the former.

There are a few very, very, VERY savvy marketing gurus out there who know how to put together a ‘free’ report and market it so effectively that it takes on a life of its own and continues to produce the desired results (list building if you haven’t already guessed) for weeks, months or even years after the free report is released.

Free reports are used by many Internet marketers as incentives to encourage people to join a mailing list. That is so common that it has almost become ineffective.

These free reports that are offered as incentives to join mailing lists probably contain as much useful information as the kind that are marketed by these marketing geniuses. They just aren’t as effective at producing the desired list building effect. Free reports are big now days on the Internet. It’s a bandwagon that many Internet marketers are jumping on simply because it works.

People jump on the “Information Super Highway” that is the Internet because they want and/or need information about all kinds of things. People seek out free reports about subjects that will make them feel better, look better, become more proficient, or solve a problem for them. Reports can take many forms but no matter the form, a report is simply a writing that provides information about a specific subject.

Writing a report doesn’t have to be a time consuming task. A short report can be written in as little as one hour or less provided the writer has access to sufficient information on the subject and since the Internet really is the “Information Super Highway” information on almost any subject is readily available.