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Nov 2008 Product

Cash Sucking Website Copy

Cash Sucking Website Copy

The basic aim of every business is to enhance stakeholder value. Whether you are keen on generating a huge response from a newspaper or magazine ad, a direct sales letter, or an Internet site, the basic fact you need to realize is  "What is it that makes your business tick?"

A chief and extensively used form of marketing communication tool is the sales letter. It can construct your client base and increase your sales.  What is so special about sales letters that are always read? What is it about the sales letters that sell products? What is the secret to sales letters that keep readers reading until the final line? Why do we buy on the basis of some sales letters and not others, even though they offer the same benefits and features?

Sales letters can portray numerous kinds of information. For example:  

  • It makes you aware of the product and services that you are offering. The primary and major reason for using sales letters as a marketing tool is to make the customer conscious of your product or service by providing adequate facts to appeal to the reader.   
  • Make an excuse for futures appointment  Sales letter may be used to organize the consumer for contacting in future appointment—for example, visiting him personally or calling him up for appointments.   
  • Replying to enquiries.  If at a previous date, the customer asked for additional information about a specific product or service, a sales letter can be sent to respond to their queries. This, in itself, can create ground to sell the product and service.   
  • General Information  A sales letter can notify the consumer of the latest offers, products, services, sales, and so on. It can be any other information that you feel will interest the reader. The consumer may have specially asked you to inform him about such information and/or you may target consumer groups exclusively.

To help in establishing how you should write your sales letter, it is important to map out your objectives. Once you are clear about your objective, it will be easy for you to adopt the required technique. Everyone can write a wonderful sales letter. Sure, you may have to study some new skills. Always know, the famous copywriters of today weren‘t born knowing how to write great sales letters. All of them started from scratch. They also had their initial trouble and failures. But they persisted. In fact, once you know  how to play the game, you will yourself realize that writing an effective sales letter is like child‘s play.  

Master Resale Rights License Terms:

[YES] Can sell and keep 100% of the sales.
[YES] Can edit the sales letter and graphics.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be added into a membership site.
[YES] Can pass on the Resell Rights privilege to your customers.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free.

[NO] Contents of the product can be edited, modified or altered.
[NO] CANNOT be sold with private label rights

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