July 2010 Product
Blogging Profit Formula
This eBook contain the following contains
CHOOSING YOUR TOPIC
First things first, we need to find a topic to base your blog around.
The ideal scenario is to choose something you are passionate about and which there is also a large, profitable market for. An important piece of advice is to note rule anything out. Even the wackiest ideas and the tiniest niches can be highly profitable...
Take owl collecting (not the real thing!). You could write a blog about owl collecting and then monetize it through being an eBay affiliate.
A good place to start is to check out the number of searches on the Google External Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) for a particular subject.
Check out the results for owls. The numbers aren't amazingly high, but there is still a lot of potential:
Whilst it helps if you have an interest in the topic you choose, my advice would be to go for an ‘evergreen subject’ – one which never goes out of fashion and people ALWAYS have an interest in. They might not be particularly unique, but in my experience a blog on one of the following subjects is sure to be popular:
• Money
• Dieting
• Health and Fitness
• Relationships
• Parenting
There is a lot of competition but that isn’t a bad thing. There are BUYERS in these niches.
I also found the following list which could be helpful:
The World's Largest Blog Niche and Topic Idea List:
http://www.sparkplugging.com/sparkplug-ceo/the-worlds-largest-blog-niche-and-topic-idea-
list/ One of the posts recommends that you combine two of the subjects. I think that’s a really good idea, as this would make your blog unique.
Blogging Profit Formula
A High Traffic Niche via Keyword Research
Okay, so by this point you might have a couple of ideas in mind - maybe two or three?
This is a way to narrow down that list and make your final decision. At the end of this process, I'd suggest you pick the one that has the most traffic potential and that you wouldn't mind writing about on a very regular basis.
Take your list of ideas and think carefully about what people would type into the search engines to find the type of information you want to blog about.
Let's work through an example.
Let's say we want to blog about Home Business Ideas. What would people type in the search engines to get more information on this subject?
• home business ideas
• how to make money from home
• home based business ideas
• legitimate work at home jobs
• work at home businesses
Those were just a few from the top of my head.
BUILDING UP YOUR KNOWLEDGE
So you’ve found a niche, but how do you know what kind of information people in your niche crave?
Obviously it’s important to know a lot about what you’re blogging about. Ideally you want your readers to perceive you as an expert and someone who they can turn to for information and advice. Building up your knowledge, then, is essential:
It can be a help here to have your list of keywords, which we created in the previous chapter, to help you search out the most relevant information within forums, Yahoo Answers, articles and News.
At the end of this section I am also going to show you a way which means you will get new information on tap - so you'll never run out of ideas!
Find Forums in Your Niche
Your first step in building up your knowledge is to find forums in your niche. This is as easy as going to Google and typing into the search box “your niche forum”. You will need to find busy forums in your niche and study the HOT topics, as these are the topics which people want to know more about. If people are talking about something then it’s a sure sign they have a burning issue or they’re passionate about the topic.
When you have located some good forums in your niche, sign yourself up and straight away make a new post asking whether anyone knows about any other websites, information products, blogs etc on the subject. Find the resources, products, and websites your target market like to read and go and read them yourself. It will instantly let you know the type of things people like to read about and gives you a flavour for the content/style people enjoy.
Get Ideas From Yahoo Answers
Another place to find the hottest questions (and answers) in your niche is Yahoo Answers (http://answers.yahoo.com/). This is a very popular website where people ask their most pressing questions about every topic under the sun. It is a goldmine of ideas!
Be sure to explore questions and answers on your topic and take notes of interesting ones you could include and expand on in your blog posts.
Although Yahoo Answers is not mentioned in the traffic generation section later on in the report, it is another great way to get traffic to your blog. If you answer a few questions a day, you will get some traffic coming back to your blog. All you need to do is put your blog URL in the source box.
And much more...
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