Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by one web page, directory, or top level domain from another web page.
Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of their PageRank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B. Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.
Increasingly, inbound links are being weighed against link popularity and originating context. This transition is reducing the notion of one link, one vote in SEO, a trend proponents hope will help curb linkspam as a whole.
When HTML (Hyper Text Markup Language) was designed, there was no explicit mechanism in the design to keep track of backlinks in software, as this carried additional logistical and network overhead.
Most Content management systems include features to track backlinks, provided the external site linking in sends notification to the target site. Most wiki systems include the capability of determining what pages link internally to any given page, but do not track external links to any given page.
Most commercial search engines provide a mechanism to determine the number of backlinks they have recorded to a particular web page. For example, Google can be searched using link:yourdomain.com to find the number of pages on the Web pointing to yourdomain.com. To find link information on Yahoo type linkdomain:http://www.yourdomain.com. Google only shows a small fraction of the number of links pointing to a site. It credits many more backlinks than it shows for each website.
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