8 Advanced Video Marketing Strategies
No matter which social media network or websites you visit, it’s clear that video is taking a more dominant role. There is a good reason for this. Video is popular today because it is effective. People are much more likely to watch a video, share a video, engage with video, and act on a video than any other kind of marketing. In fact, video accounts for almost 70 percent of all Internet traffic.
If you want to participate in video marketing and be successful, then you need to learn about advanced video marketing strategies and best practices.
Let’s go over 8 advanced video marketing strategies.
Strategy #1 Create an Engaging Video
Video is, first and foremost, content. The content you create for your audience must be engaging, entertaining and targeted toward your direct audience. As you create your video marketing strategy, it’s important that you fully understand the following.
Know Your Audience -- It’s important to know who your audience is and what they care about so that you will have a good idea of what their reaction will be to your message, in advance. By getting to know the audience you’re serving, you will have a good idea of what their problems are, how you’ll solve them, and how you should deliver the solution.
Clear Point -- Before you start making the video, you need to understand exactly what point you want to make with it. Being clear about the message will help you keep the video short enough to hold your audience’s attention while giving them the information they want. The worst thing you can do in a video is start without any plan whatsoever because you may tend to talk too much, or even forget the entire point.
Plan Ahead -- Never try to do a video without having a plan in advance. You want to write out an outline and a script. You don’t want to read the script, but you do want to know what points you’ll cover to get to your call to action seamlessly. The best way to do it is to create a storyboard.
Having the plan, even a small outline, will help ensure that you get all your points across in a way that will engage your audience.
Energetic Enthusiasm -- One way to make your video more enjoyable is to ensure that you are energetic during the video. Whether it’s a voice over, or a talking head video, you must project confidence and energy in the video. There are a number of ways to make your videos appear more energetic and engaging. Move around before the video to get your energy up, dress the part so you feel good. Your confidence will come across in your voice and appearance.
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