Having A Business Plan

What To Sell?

Sourcing Digital Products

Secret Tactic 1: Don't Go With The Flow

CBEngine

Other Research Resources

Secret Tactic 2: Build Your Business

Putting The Building Blocks In Place

Building You Business & Your Brand

Secret Tactic 3: Using The Funnel! 

Secret Tactic 4: Residual Income Is Best

Secret Tactic 5: Diamonds In The Rough

Secret Tactic 6: Keyword Gold Mining

Secret Tactic 7: Challenging Reviews & Web 2.0

 

Having A Business Plan

 

Online or offline, there is not one successful business in the world that does not work to some kind of business plan. From the biggest global corporations right down to one man (or woman) operations, if a business is to be successful, then there must be a plan in place to define how that success will be achieved.

 

Think of running a business as a journey, which is effectively exactly what it is (hopefully, a journey to success). Assuming that your journey is going to take you to places where you have never been before, then it would be a foolish person who set out without a map or directions to where they were going.

 

A business plan is effectively your map, something that will guide you to success. It is therefore fairly logical that without such a map, you cannot hope to arrive at your destination without an awful lot of wrong turns down dead-end streets.

 

The vast majority of people who set out to sell affiliate products, however, do not have any plan in place before they do so.

 

Perhaps because so many books that they read tell them how easy, simple and quick it is to become an affiliate marketing success, they ignore the basics of good business sense.

 

What To Sell?

 

There are literally thousands of product owners and creators who are actively seeking affiliates who can successfully promote their products. The first thing you need to consider is therefore, is, what kind of products do you intend to promote and consequently include in your business plan?

 

The first choice that you must make is between acting as an affiliate for businesses who have digital products on sale, or those who are selling real world, tangible goods.

 

Now, it is quite common for people to first come to affiliate marketing because they have an interest or even a passion for a particular subject matter or topic, around which they have already built or are building a website. 

In this case, the person who is creating the website is going to be looking for a product which they can promote from that site, and, therefore, the type of product that they will be looking for is defined by that site’s subject matter.

 

If, however, you're looking to become an affiliate marketer without a clearly defined subject matter in mind, as yet, then the first thing you need to look at it is how you can choose the product or service that you wish to act as an affiliate for.

 

Don't Go With The Flow!

 

When first beginning to work with either Clickbank or PayDotCom, it is very easy to discover which are the most popular products in any particular category.

 

You simply punch in your own key search term, and the products that come out at the top of the resultant table are likely to be the ones that are most popular. For example, in the following screenshot from the Clickbank Marketplace, you will note that the results are graded by ‘Popularity’, and that the top result has a gravity of 125.73.

 

Whilst you do not need to know specifically what gravity is or how it is calculated, it is generally used as a measure of popularity for Clickbank products (more information can be found in the Clickbank FAQ section if you want a more detailed explanation).

 

The problem with this is that a product with this level of gravity is probably already too popular meaning that most of the big ‘dog related’ websites are also promoting this particular program.

 

This is going to make it extremely difficult for you to make a significant impression in the general marketplace, and there is no doubt at all that the marketplace is going to be extremely competitive.

 

Most Clickbank experts would recommend that you should be looking to promote products that are reasonably popular, but not overly so.

 

And according to these folks, the best way of locating such products will be to look for those showing the gravity of between 40 and 100 points. So, in the screenshot shown, the second product would appear to be a far better option than the first one.

 

What you must understand, however, is that the idea of looking for a product with this sort of gravity rating on the Clickbank site is fairly old news, and that there are lots of books on the market making this selfsame recommendation. In other words, even if you follow this apparently expert advice, you will still be in an extremely competitive market sector, because everybody else who has any interest in affiliate marketing will probably be following the same advice.

 

And much more...

 

Master Resell Rights License

 

[YES] Can sell and keep 100% of the sales.

[YES] Can edit the sales letter and graphics.

[YES] Can be bundled into another paid package and sell at a higher price.

[YES] Can be used as a bonus to another product you are selling.

[YES] Can be added into a membership site.

[YES] Can pass on the Resell Rights privilege to your customers.

[YES] Can pass on the Master Resell Rights privilege to your customers.

[YES] Can be given away for free.

[NO] Contents of the product can be edited, modified or altered.

[NO] CANNOT be sold with private label rights