Differences between Traditional Network Marketing and New Age Network Marketing

Why Traditional Network Marketing Does Not Work Anymore

The Two Main Devices of 21st Century Network Marketing

Lead Generation for the 21st Century

Making Great Lead Capture Pages

Online Recruiting for the 21st Century

Email Marketing for Today

Enhancing Network Marketing Emails

Using Autoresponders and Always Being There!

Patience Is a Virtue

 

 

Differences between Traditional Network Marketing and New Age Network Marketing

 

Network marketing is no longer about inviting your friends and family over for a little party at home where you give them a talk about this great new business opportunity you are involved in and hand them out some pamphlets or brochures. It isn’t even about getting a list of phone numbers from a ‘reliable’ source and calling people on the list speaking as enthusiastically as you can about your new business opportunity. And it definitely doesn’t restrict itself to visiting seminars and workshops, probably being guided by your leader on prospecting.

 

Today, people who are into MLM have given it a whole new meaning. Actually, we must rephrase that. The Internet has given a whole new meaning to the world of MLM. Today, people are using the various resources of the Internet in order to bring their prospects to them.

 

The days of visiting a thousand people in the hopes of getting 10 interested persons are over. With the Internet, the age of targeted marketing has been heralded. It is now so very simple to get right to the people who will be interested. If you play everything the right way, you don’t even need to get to these people. You could make these people come to you.

 

As a result, the chances of rejection are quite abysmal. You don’t get rejected because you are no longer shooting in the dark. You are bringing interested people to you, not the other way round. You are able to find niches, however small they might be. It is not about quantity anymore, it is about quality. You are able to find quality prospects and save your time (and improve your potential) by dealing only with these select few people.

 

 

Why Traditional Network Marketing Does Not Work Anymore

 

So, why don’t the traditional methods of marketing work today? Why is it considered almost foolish to cold call someone like they did in the sixties and the seventies when this concept first evolved? One of the reasons was that, at that time, network marketing was more or less a smalltime venture meant for retired persons and housewives. They were the ones who looked upon this model as a means to make some extra money for themselves. However, today, network marketing is spoken of in terms of millions and more. There are some serious players here. And they have the power of the Internet at their disposal.

 

Traditional methods included the following:-

 

 Cold calling people from a list

 Organizing seminars and meetings

 Holding personal meetings with prospects, etc.

 

And who would these prospects be? In most cases, these prospects were family members and friends of the network marketer. Most of them would not even know that their host would speak of a business opportunity. In most cases, these business opportunities were told to them when they least expected them. Naturally, when you speak to people who are unprepared for something, you are going to meet with their primary instinct, which is that of refusal.

 

That is why networks didn’t grow. Even if a few people joined in, it was due to a sense of obligation for the person who invited them (because he would be their family member or friend or probably their boss). So, these models remained stuck with a few people.

And network marketing got a bad name.

 

But today, network marketing is something that has an unlimited scope. You can go as high as you want. The Internet helps bring interested people to you, not the other way round. You get people who are already motivated to improve their lives and want to take on such opportunities.

 

Quite understandably then, traditional network marketing methods do not work. They might bring you an initial trickle of money at the best. You need to evolve yourself and use 21st century methods if you have to succeed here.

 

And much more...

 

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