100 Pay Per Click Tips

This product contains the following contents:

1. Learn how to walk, before you run. Remember that it pays to have a solid foundation. So learn how PPC works and you can work it out from there.
2. Before starting your PPC campaign, make sure you’ve already defined your objective as it will never work to have a scattergun approach. Do not try to be all things to all men.
3. Monitor your development, don’t set it and just forget it is there. It doesn’t work like that.
4. Math will help you in this endeavor. Embrace it.
5. Mobile PPC is growing fast. Don’t ignore it.
6. There will be a lot of failure. In many of your tests, you’ll find out that many of the things you’ve set up is just losing you money, or losing clients. What you have to do is identify which of those variables is the culprit.
7. Attend conferences because the brightest minds in this campaign are found there. Shake their hands. Ask questions.
8. Do the difficult options. They must be difficult because it is worth it. Don’t be lazy and settle for just the automated choices.
9. Google or Microsoft or Yahoo has customer support that can assist you in times of need.
10. A tightly defined audience will help you in the long run.
11. Google has a feature which will enable you to block up to 5000 websites from running your ads. This will help you control where your ads appear and block those irrelevant to your campaign. It will need time and effort but consider it a good investment as it will give you more quality leads.
12. DoubleClick Ad Planner is made to help you identify which websites are more likely to be visited by your audience using filters for age, gender, location, education and income.
13. Make use of alternative PPC traffic sources aside from Yahoo and Microsoft AdCenter as they would be able to offer you something different. Since they are competing against mainstream traffic sources, chances are, they are constantly improving their services. This is very useful especially those who are operating on a tight budget.
14. A very large number of people spend majority of their online time in social media networks, take advantage of this.
15. In Facebook, they will allow you to define your target by filtering gender, education, relationship status, workplace and location.

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